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RELATED DESIGNS

View more designs and animations related to this role and others.

BRAND COMMUNICATION

Living Hope has always been excellent at articulating their beliefs and casting a vision, however they lacked a consistent process of brand communication.

 

With a variety of unofficial mission statements, catchphrases, mottos, values and beliefs, the nature of their messaging was ambiguous and lacked the consistency needed to be understood by the staff and surrounding community.

 

My goal here was to get to the core of why Living Hope existed and how they were different from any of the other surrounding churches. From there, we could develop clear and engaging communication centered around purpose, a meaningful mission, and a unique model. 

BRAND COLOR

The goal behind the Living Hope color palette is to capture

a relational, trustworthy, and friendly tone. It needed to be modern and minimal while also maintaining a sense of familiarity in terms of the brand's roots. 

Teal combines the best of both blue and green; both of which were formerly used in Living Hope's design style. Psychologically, teal can represent morality, healing, and renewal. Teal can also be a welcoming, calming, or sympathetic color - which perfectly aligns with Living Hope's goals.

BRAND DESIGN

Prior to my time at the Living Hope, the organization's brand design had gone through multiple iterations with none effectively capturing the tone of the church's messaging. One of the primary problems here was that different elements of each previous brand style remained side-by-side across online and print mediums. There had been no visual consistency to the brand and most design choices were made based on artistic preferences rather than on the impact they would have on the effected audience.

 

My goal here was to revitalize the Living Hope brand design by bringing structure, consistency, and a strategic approach to how the organization presented itself to the public. Design choices needed to accurately represent the organization and suit the the visual age we live in while being informed about its audience.

WEB DESIGN

The Living Hope website was a massive project with a multitude of unique challenges to overcome. The website had existed for many years, going through multiple style changes and content updates, each by individuals with varying levels of competency in web design. What this produced was a website that looked outdated and lacked consistency in its visual design and content messaging.

 

The first and primary objective was to eliminate outdated, redundant, or otherwise unnecessary pages and information. This demanded that I collaborate with IT professionals to perform a complete structural overhaul of the site and develop a new system of file management and page naming conventions. The goal here was to slim down the size and complexity of the website, making the interface easier to navigate. Additionally, these changes would lay the groundwork for a new and improved process of managing the website moving forward.

The second objective was to apply the newly developing Living Hope brand style and to optimize the user interface such that the site better suited the demands of modern users and mobile devices. This involved updating the layouts, colors, typography, iconography, imagery, and much more.

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after

PROJECT PROPOSAL

View the project proposal for the Living Nativity, the biggest and most complex event hosted by Living Hope every other Christmas season.

 

Sept 10 Dtown Block PArty.jpg

EVENT OVERVIEW

This multi-faceted project required a comprehensive project plan that spanned across staff and volunteer teams. With the complex and spontaneous nature of the event posing the potential for confusion among teams, the use of a thorough project plan facilitated a sense of clear expectations, a concise timeline, and a more manageable distribution of tasks.

 

In addition to the creation and management of the project plan, I was responsible for a variety of other tasks. This included a social media and local community marketing campaign, the development of creative marketing and advertising collateral, and event signage. It also involved outlining and designing an event overview document that provided guests with a detailed understanding of what to expect at the event. Take a look at the document below!

PRINT DESIGN

PROMOTIONAL GRAPHICS

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