RELATED DESIGNS
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BRAND COMMUNICATION
Living Hope has consistently demonstrated a strong commitment to articulating its beliefs and casting a compelling vision. In 2021, there was an exciting opportunity to enhance their communications strategy and achieve greater synergy across multiple channels.
At the time, there were numerous mission statements, catchphrases, mottos, and values in use, which created a sense of ambiguity in their messaging. My goal was to streamline and clarify this communication, focusing on why Living Hope stands out from other local churches. By uncovering and emphasizing their core purpose, meaningful mission, and unique model, we aimed to develop clear and engaging communications that resonate with both the staff and the surrounding community.
BRAND COLOR
The goal of the Living Hope color palette is to convey a tone that is relational, trustworthy, and approachable. It was designed to be modern and minimal, while still reflecting the brand's established roots.
Teal, a blend of blue and green—both of which were previously part of Living Hope's design—was chosen for its rich symbolism. According to color theory, teal represents qualities such as morality, healing, and renewal. Additionally, teal’s calming and welcoming nature aligns seamlessly with Living Hope’s mission and values.
BRAND DESIGN
Before my tenure at Living Hope, the organization’s brand design had undergone several iterations, none of which effectively captured the essence of the church’s messaging. A significant issue was the lack of visual consistency, with various elements of previous brand styles appearing side-by-side across both online and print media. Design choices had often been guided by artistic preferences rather than their impact on the audience.
My objective was to revitalize Living Hope's brand design by introducing structure, consistency, and a strategic approach to its public presentation. It was crucial that design choices accurately represented the organization, aligned with contemporary visual trends, and were informed by the needs and expectations of its audience.
WEB DESIGN
The Living Hope website presented a substantial opportunity for transformation, addressing a series of unique challenges. Having evolved over many years with various style changes and content updates managed by individuals with differing levels of web design experience, the site had become outdated and inconsistent in both visual design and content messaging.
My primary objective was to streamline the website by removing outdated, redundant, or unnecessary pages and information. This involved close collaboration with IT professionals to execute a comprehensive structural overhaul, introducing a new system of file management and page naming conventions. The aim was to simplify the site's structure, enhancing user navigation and laying the foundation for a more efficient management process moving forward.
Additionally, I focused on integrating the newly developed Living Hope brand style and optimizing the user interface to meet the demands of modern users and mobile devices. This included refreshing the layouts, colors, typography, iconography, and imagery to ensure a cohesive and contemporary user experience.
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after
EVENT OVERVIEW
This multi-faceted project required a comprehensive project plan that spanned across staff and volunteer teams. With the complex and spontaneous nature of the event posing the potential for confusion among teams, the use of a thorough project plan facilitated a sense of clear expectations, a concise timeline, and a more manageable distribution of tasks.
In addition to the creation and management of the project plan, I was responsible for a variety of other tasks. This included a social media and local community marketing campaign, the development of creative marketing and advertising collateral, and event signage. It also involved outlining and designing an event overview document that provided guests with a detailed understanding of what to expect at the event. Take a look at the document below!
PRINT DESIGN
PROMOTIONAL GRAPHICS
