I’m Dan - a seasoned Brand Strategist and Communications Director passionate about revealing and leveraging the potential within every business I encounter. With a background spanning communications, brand identity, marketing strategy, and creative direction, I have a proven track record of helping organizations articulate their mission, elevate their brand presence, and connect meaningfully with their audiences.

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As Owner & Lead Brand Strategist at Leading Brand Ltd, I partner with SMBs and entrepreneurs to craft tailored strategies that drive visibility, growth, and long-term impact. My approach blends strategic thinking, design psychology, and storytelling, allowing me to build powerful, purpose-driven brand identities that stand out in the marketplace. Going beyond my degree, I've spent years learning from the inspiring minds of experts like Simon Sinek, Seth Godin, Donald Miller, Alex Hermozi, Chris Do, and others.

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Over the years, I’ve worked across various industries, from corporate to non-profit, full-time and contract - and have led diverse teams through multi-channel marketing campaigns, brand overhauls, and digital transformations. I’ve had the privilege of guiding businesses through pivotal transitions, including scaling to multi-campus models and reimagining their communication strategies from the ground up.

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Whether through branding, content creation, or strategic communications, I’m dedicated to helping organizations sculpt their unique voice and position themselves as leaders in their field.